Everyone knows Google! However, we do not necessarily apprehend that Google is not just a powerful search engine but that it also offers a full range of mobile products through which we can channel our creativity and curiosity. Google Translate, Google Maps, Google Cardboard, or even Google Maps… The objective was to engage an urban and connected people to experiment with these tools in order to prove to them their usefulness in their everyday lives.

The Google Escape Room was an interactive experiential installation taking place from the 20th to the 29th of May in Paris. To create the game we brought together creatives, game designers and set designers who designed the gameplay around the whole range of Google’s Apps & Products (Google Search, Google Hangout, Google Cardboard, etc) so that players had 40 minutes to solve riddles using their mobile phones & Google products to leave the room. Altogether, over 200 people experienced the Google escape game (100 influencers - 100 were people who had a chance of winning tickets through PR or via Google’s social media channels. And many more were exposed to the experience via social media - as, of course, all participants of the room shared their experience in social networks, including the influencers who experience a Grand Première, live on YouTube, enabling us to reach our urban and connected audience.