Cannes Lions
DEEPLOCAL, Pittsburgh / GOOGLE / 2022
Overview
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Credits
Execution
Flowers is a graceful and dynamic installation made up of 160 electromechanical flowers that suspend from the ceiling of Google’s 9th Avenue lobby in NYC. Visible from the street, this kinetic exhibit uses real-time sensing and machine learning to respond to visitors and passersby. During the day, the flowers bloom open in two stages, reacting to the movement of people in the lobby below. In the evening, the choreography is cued by outside pedestrians.
Designed in a modular fashion and fabricated with powder-coated metal and specially-printed Tyvek, Flowers features pops of color and layered interactivity. Depending on the nature of the movement they detect, the flowers open slightly or fully, revealing subtle color shifts or vibrant interiors.
Outside, a small screen provides hints to evening passersby to perform a specific gesture, triggering a surprise blooming sequence. (Sensor data is for real-time interaction only; data is never stored or viewed.)
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