Cannes Lions

Google Flowers

DEEPLOCAL, Pittsburgh / GOOGLE / 2022

Presentation Image
Demo Film
Supporting Images

Overview

Entries

Credits

Overview

Execution

Flowers is a graceful and dynamic installation made up of 160 electromechanical flowers that suspend from the ceiling of Google’s 9th Avenue lobby in NYC. Visible from the street, this kinetic exhibit uses real-time sensing and machine learning to respond to visitors and passersby. During the day, the flowers bloom open in two stages, reacting to the movement of people in the lobby below. In the evening, the choreography is cued by outside pedestrians.

Designed in a modular fashion and fabricated with powder-coated metal and specially-printed Tyvek, Flowers features pops of color and layered interactivity. Depending on the nature of the movement they detect, the flowers open slightly or fully, revealing subtle color shifts or vibrant interiors.

Outside, a small screen provides hints to evening passersby to perform a specific gesture, triggering a surprise blooming sequence. (Sensor data is for real-time interaction only; data is never stored or viewed.)

Similar Campaigns

12 items

Building History

EDELMAN, London

Building History

2023, XBOX

(opens in a new tab)