Cannes Lions

Google Home Mini

GOOGLE, Mountain View / GOOGLE / 2018

Awards:

1 Silver Cannes Lions
2 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

We thought a lot about how to get great sound with such a small product too. We embraced Mini’s circular shape to project 360-degree sound, so it’s really crisp no matter where you stand in the room. The integrated of heatsink and acoustic waveguide reduces device volume and maximizes audio performance. Rather than add complexity to the form by adding physical music controls, we used capacitive touch sensors under the fabric to adjust the volume.

Execution

The most immediately noticeable attribute of Mini is the striking simplicity of the design. It's sleek and smooth, with no corners or edges. And it's small enough to easily place anywhere in your home. It makes Google Home more accessible to more people in more rooms.

The entire top enclosure is covered in fabric. The fabric is not just about the aesthetics, it’s core to the product experience. We created our pique knit material from scratch, right down to the yarn. It needed to be durable and soft, but also transparent enough to let through both light and sound. This perfect balance allows for all of Mini’s technology to be tucked away underneath the clean, simple enclosure.

Outcome

Voice as an interface is more accessible to everyone. You don’t need technical skills to interact with a voice user interface, you just need to speak. Get real-time answers including the latest on weather, traffic, finance, sports, local businesses and more. Google Home Mini can also retrieve your flight information, set alarms and timers, and even tell you about the traffic on your way to work.

Together, Google Home Mini and Nest deliver an ecosystem of products that make your home more secure and energy efficient, more connected and entertaining, all with the best home assistance. It's our technology working for you to make the thoughtful home a reality. All our cosmetic resins are also made using 20% post consumer recycled plastics.

Google Home Mini design blends into the home allowing human connection to still be the focal point in our most sacred spaces.

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