Cannes Lions
LOV - A NOVA GERACAO, Sao Paulo / SONY / 2008
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This launching campaign of the 2007 Xplod car audio products had just one target: to present the connectivity of the equipments with USB front panel connection for MP3 players and pen drives. It was all about Sony’s power of connectivity. The extremely simple and creative idea had a lot of impact: we made the internaut feel what the world of music would be without great connections.
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