We produced an interactive outdoor media “Playing colour” experience by combining the web and Outdoor Ad. On the web, people can change the colour of the actual building in the centre of Tokyo. That is, people can colour Tokyo. More specifically, people can choose among 16,000,000 colours.

This outdoor ad and the website were mentioned on 2 TV programs, 6 magazines, 3 newspapers, various online news sites, and many blogs. The publicity effect is $301,652.