Cannes Lions

'Gotcha'

COMMONWEALTH//McCANN, Detroit / CHEVROLET / 2020

MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

Created out of real phone calls to actual Toyota vehicle dealerships, the main objective of this radio campaign was to compare the Toyota RAV-4 to our brand and see how the features of each stacked up against each other. Turns out, when you compare them, there’s really no comparison.

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