We wanted to connect with the youth instead of just lecturing them.France being the second largest market for japanese animation, we created “Attraction”, a 10 minute interactive anime that speaks to our target without being patronizing.To reach the expectations of teens who grow up with anime, we worked with KOJI MORIMOTO, director of the Animatrix and animation director on the infamous AKIRA.

Our target spent an average of 10 minutes on the experience, with over 500.000 unique visitors. We received widespread national media coverage and a global reach.

Reviews of the experience have been overwhelming, teenagers feltthat the message was told in a very compelling way and didn’t feel patronizing.