The desired outcome of this campaign was to bring Grey Poupon back into the cultural conversation and give consumers something to talk about around the brand. With a limited run of 400 Gravy Yachts, Grey Poupon focused on making these a coveted item and a true prize to win one. By creating a unique collectible item tied perfectly to the brand personality, we were able to give consumers something desirable and useful that they could talk about and keep in their home.

The response to the Gravy Yacht was very positive. Consumers found the product innovative, creative and useful. Some consumers were even willing to pay to obtain their own Gravy Yacht, with several folks selling their yachts online. Fans also shared photos and made videos of their coveted dishware, and Grey Poupon was regaled with inquiries about how to obtain a yacht via social media. Overall campaign results saw 7,668 unique sweepstakes registrations and 73,178 total prize entries.