Heineken is the world’s leading premium beer brand. Available in all but five countries on the planet. Its progressive DNA and iconic brand identity provide an ongoing creative challenge: to stay true to the brand personality, to design exciting statements while the product never changes, to fit in all cultures of the world. And all of this in the context of a conventional and heritage dominated category.

Design, prototyping and engineering of the new range.

Research materials, regular / translucent / semi translucent combined with brand elements to get to highly functional, low cost and perfect brand carriers through integrated 2D and 3D design.

A range of qualitative and highly functional bar products - very different from standard merchandise. Subtly branded and yet it offers full experience branding through the combination of 2D and 3D design. The use of material and translucent brand elements creates a tactile brand experience.The design is smartly branded with innovative translucent double layer effects, including playful textures and patterns, inspired by Heineken icons. The range is appealing to visitors because of the functionality / to bar owners, because it attracts the right stylish audience / to the bar staff, because it offers them a possibility to connect to visitors.