Cannes Lions
JWT CAIRO, Cairo / UNILEVER / 2007
Overview
Entries
Credits
Execution
Cutting the trees of Cairo to look like mugs and cups. Attaching to it the Litpton Green Tea tag. The overall effect is impressive. This idea positioned Lipton green tea as enviromentally friendly.
Outcome
The investment was minimal compared to the impact and word of mouth it generated.
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12 items