Every ten seconds a tree is cut down in China to supply the nation’s daily demand for disposable chopsticks. Greenpeace decided to recycle 84,000 pairs and turn them back into trees. The strategy was to have an event that could get media attention and spread the word of how the use of disposable chopsticks is needlessly destroying China's forests.

A ‘Disposable Forest’ was placed in a popular Beijing shopping area. Greenpeace handed out permanent-use chopsticks and encouraged people to make a pledge not to use disposable ones. The pledge can be made in many ways, signing up right in the event, taking picture then sending to SNS, through a mini-site, or even forwarding the related message.

The event gained so much attention from broadcast, print and online media that over 100,000 people were encouraged to make the pledge while over 2,000 restaurants took the step to stop supplying disposable chopsticks.In fact, Greenpeace was so encouraged by the result that they've now begun working with the United Nations Environmental Program (UNEP), to create a pan-Asian pledge.December 2010’s Greenpeace Disposable Forest media coverage totally counted up to 37 pieces.International media coverage counted up to 16 pieces of which 13 were prints and 3 were video.Local media coverage counted up to 21 pieces of which 16 were prints, 2 were TV and 3 were online.