Footballers suffer a problem every time they play – since everyone knows they’ll be away from home, burglars are free to try and break in, safe in the knowledge that they’ll operate undisturbed. And the problem is more common than people think.

We decided to kill two birds with one stone: offer fans the chance to view the match in the best place possible whilst giving footballers peace of mind so they could focus on the big game.

Heineken created a home security service for football players, by football fans.

The target of our ad wasn’t just fans – it was Champion’s League footballers.

That’s why we kicked off our service during the Napoli-Real Madrid game. As the players were warming up, in front of a brimming stadium, we aired an infomercial with footballer Marek Hamsik as our spokesperson, inviting them to try the Guardian Fans service.

A phone line was set up, ready to take interested players’ and fans’ requests.

More than 4.900.000 views

23mio fans reached

over 13.000 interactions

over 2.000 applications from fans

Impressions more than 30.800.000