Cannes Lions

HABITAT FOR HUMANITY CANADA

COSSETTE, Toronto / HABITAT FOR HUMANITY CANADA / 2013

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Habitat for Humanity needed to increase donations. The problem was that most people choose to help by volunteering on a build site, rather than donating money. They don't realize how critical donations are to pay for things like tools and supplies. We needed to tell them, so we created an integrated campaign that consisted of online videos, outdoor posters and a donation site. The videos and posters communicated that 'we can't build homes with volunteers alone' and directed people to a fun, interactive site where they could easily make a donation.

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