A cherry blossom-themed poster for a spring haiku party.

Poster motifs used an argyle knit pattern.

Symbols included diamond-shaped flower pedals falling from a knit that embodiedthe anticipation of spring.

The campaign featured four posters, including one where the dotted lines appeared like a trajectory and another where pink transitioned to green much like the life cycle of an actual cherry tree.

The weeklong poster campaign helped attract a huge response, as the party received higher traffic than expected.