Cannes Lions

HAIR EPILATORS

BBDO GERMANY, Dusseldorf / BRAUN / 2007

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Overview

Entries

Credits

Overview

Execution

We invented a "live display dummy“; in reality this was a professional leg model dressed with a skirt walking around shopping malls. Helium filled balloons were attached to her skirt and made it fly upwards, because her legs were "Too pretty to hide".

Outcome

Besides the frenzy the model caused everywhere she (her legs) appeared, the sales for Braun epilators increased by around 25% in the malls during the time of the promotion.

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