Dubai Lynx

Happier Meal

LEO BURNETT DUBAI / MCDONALD'S / 2019

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Overview

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Credits

Overview

Idea

We added something special to this childhood favorite that’s more valuable to kids than any toy could ever be, more quality time with those they love most. A special edition Happy Meal that’s as much fun for adults as it is for kids, the Happier Meal let parents join their kids in the fun, spending quality time, and making playtime even more special. With every Happy Meal purchased, we turned mom and dad’s order into a Happy Meal too, with their very own limited-edition box and toy, encouraging playtime and bringing parents and kids closer together.

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