Cannes Lions

HAPPY ACCIDENTS

MOTHER NEW YORK, New York / VIRGIN / 2013

Case Film
Case Film

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In September 2012, Virgin Mobile became one of the first pre-paid carriers to get the iPhone. For the first time, customers could get what's arguably the most desirable phone without shelling out hundreds of dollars and signing a two-year contract.

But most people already have a phone that works.. And a little nagging voice tells them that unless something unfortunate were to happen to that phone, they couldn’t justify getting a new one. Well, with a phone this wonderful for just $30 a month with unlimited web, data, and no contract, maybe it’s time your phone had a little “accident”.

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