Cannes Lions
McCANN ERICKSON INDIA, Mumbai / PERFETTI VAN MELLE / 2007
Overview
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Credits
Description
Every year on Happy Dent we try to show the sparkling, shiny teeth in a whole new way; so we turned an entire city into a Happy Dent kingdom, where all the lights are people chewing Happy Dent.
Outcome
Such was the popularity of the mailer, that today it is being fabricated into packaging for the HappyDent big pack.
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