Cannes Lions

HAPPY MEAL GAMES

DDB CHICAGO, Chicago / MCDONALD'S / 2014

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The mobile game was made available for download in all of Europe and Latin America. The app is a stand alone AR platform that will be updated with new Dreamworks games as the movies hit the market. The app shows the loveable Dreamworks characters running around the happy meal box trying to catch the fruits and vegetables that the child playing flings in their direction, giving them more energy.

Outcome

the Happy Meal App had over 100,000 gameplay sessions in the first month with an average play time of 1.5-2 min. The app was downloaded in over 75 different countries.

Similar Campaigns

12 items

1 Dubai Lynx Award
Thirty Nine

FP7/CAI, Cairo

Thirty Nine

2018, MCDONALD'S

(opens in a new tab)