Cannes Lions

HARLEY-DAVIDSON MOTORCYCLES

CARMICHAEL LYNCH, Minneapolis / HARLEY DAVIDSON / 2009

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Dark Custom is a series of new bikes designed for younger riders. This new generation of rider is more into ultimate fighting and heavy metal then road trips and chromed-out bikes. They know that Scot Mendleson holds the world record for bench pressing and they’ve seen his videos on youtube benching over 1100 pounds. But this is his ultimate test: can he bench a Harley-Davidson Nightster?

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