Cannes Lions
McCANN OSLO, Oslo / NETCOM / 2013
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We followed a group of youngsters in Harstad, a remote town in Norway, who stormed a senior citizens' community center, and invited all of them to the movies. This resulted in a huge surprise and an unforgettable afternoon for both young and old, a 50 second heart-warming commercial, and a giant leap in the general awareness of the 2 for 1 offer.
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