The greatest competitive advantages of Vitalplan are the coverage level and the price, and above all the lifelong durability. Considering this, our mailing suggested that the client jump ahead 30 years of their life and imagine themselves still healthful with Vitalplan.

To materialise the idea we used a skipping rope that symbolised the projection to the future and represents vitality and well being of all clients with Vitalplan Health Insurance. This emphasised that AXA wants their clients to be healthy for the rest of their life.

This campaign was a huge success and proved to AXA that one can reach better results when one combines good strategy with good and impacting creativity.