For new homebuyers, getting a home loan is a process that has to be endured en route to the ultimate reward, ie moving into a house that belongs to you. As pre-approval can shorten the process significantly, it brings you closer to that reality much faster. A packing box was sent to prospective customers, to say that with a pre-approved Citibank FlexiHome Loan, they can literally start packing now.

5,000 mail-outs were sent, and there has been approximately a 25% response rate for enquiries and consultations. Sign-up trackings are not disclosed yet.