• 29% of brokers approached strengthened their ties with AEGON.Objective: 15%.

• 0% no-show during the meetingsBenchmark: 10%• 12,000 extra files sent to 2,800 brokers for use in consultations and follow-up.

• The campaign cost €550,000 and has resulted in €4,100,000 in premium volume so far.• The theme ‘The passion of...’ is very successful. At AEGON’s request, it has now been translated to an above-the-line TV campaign and to other products and target groups.Entrepreneur Dave Deutsch saw the sales of his bicycles rise considerably during this campaign. This was not an objective however.