Cannes Lions

Heartbeat

ECLECTIC SOUNDS, London / FORD / 2021

Film
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Overview

Execution

Ford Heartbeat draws the analogy between the automaker’s FORDLiive vehicle maintenance service and the human circulatory system.

The film compares a business to the human heart and courier vans to the circulation of blood. When the red vans arrive on time the heart beats normally - when vans are reduced to a trickle, it slows and stops. But because FORDLiive keeps vans constantly on the road, the heartbeat of the business is soon beating healthier than ever when the vans return.

We move inside the building, where the perfectly synchronised vans interweave in the aisles, while workers load them up and send them off, demonstrating FORDLiive in action.

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