Cannes Lions

HEARTBURN RELIFER

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / TEVA / 2012

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Film

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Description

Losek is a OTC medicine against heart burn, the advantage of the medicine is using it before the heartburn.Therefore, the film shows in a humoristic way a situation where the heartburn "attacks" in the most worst situation: a groom arrives to see he's future wife for the first time in her wedding dress, when seeing her he distorts his face, the bride thinks it's related to her dress.

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