Heineken created a once-in-a-lifetime event celebrating the very best in football and music leveraging the power of their UEFA Champions League sponsorship and music heritage.

The 'Heineken Ibiza Final'

The event celebrated the closing of the football season and the opening of the Ibiza party season. 350 lucky prizewinners attended the event in Ibiza alongside football legend Rio Ferdinand and world famous DJ Paul van Dyk. The content that was created was then amplified through the social channels of Heineken, UEFA and our brand ambassadors reaching a global audience of over 16 million people.

The Heineken Ibiza Final was activated in 40 markets across the globe.

The content created at the event reached over 16 million unique users and prompted over 1.8 million engagements on Facebook alone.

With a media spend of £36,000 we reached a cost per engagement of £0.02.

12 million of the audience reached were friends of current Heineken fans, proving that the social strategy worked in engaging new followers/customers as well as existing ones.