Cannes Lions

FOSTER'S

ADAM & EVE, London / HEINEKEN / 2012

Film
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It’s not easy becoming a man. Life just becomes more confusing as you enter the big bad world, not less. Somehow you’re suddenly expected to know all the answers but admitting your dilemmas to your mates could leave you exposed to some merciless teasing.

Take Warren from Halifax. Women are still a bit of a mystery to him; even his girlfriend. She’s given herself a dead cat for a haircut and she wants to know what he thinks. What should he do?That’s where Brad & Dan come in, living the sun-drenched good life on some never-ending stretch of Aussie beach. A little bit of their Fosters inspired, no-worries wisdom is just a long-distance phone call away.Their laid-back perspective on life could help any uptight British man negotiate the unspoken dilemmas of contemporary life. And it’s always a good call.The campaign has given Fosters growth in a declining market, making it the number 1 lager in the off-trade, and attracting more young drinkers into the market than any other lager brand.

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