Cannes Lions

Help When It Matters

EXIT FILMS, Sydney / WESTPAC / 2018

Awards:

1 Shortlisted Cannes Lions
Film

Overview

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Overview

Description

Help. It’s What Australians Do. TVC 90ec, Online 90sec & Cinema 90sec & TVC 120sec

In this film, Australia's oldest bank, Westpac, captures the country's spirit of mateship by illustrating real-life moments of help from the past.

We see people helping each other throughout two hundred years of Australian history - be it in moments big or small. Our journey through the past shows us that the spirit of mateship and the Australian character to help out has been there for a long time.

One scene takes place during the construction of the Sydney Harbour Bridge, as worker pulls his mate out of the way of a falling beam. And in another key scene a rescue helicopter, which is sponsored by Westpac bank, saves a young man from treacherous floodwaters.

The film is scored with a cover of Bowie’s “Heroes”, as performed by Australian band, Gang of Youths.

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