Cannes Lions

BANKING

COLENSO BBDO, Auckland / WESTPAC / 2011

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Overview

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Credits

Overview

Outcome

Impulse Saver was launched late February 2011, and therefore measured brand, business or behavioral results are not yet available.However to date the Impulse Saver product has exceeded Westpac’s uptake target by 259%, with over a third of all Westpac Customers with iPhones downloading the app. In excess of $400,000 worth of free media coverage has been generated and continues to grow with coverage from all the major news channels (Primetime TV news and current affairs, leading national and local radio and newspapers).

"This new product encouraging New Zealanders to save will do more to improve our brand reputation than traditional paid-advertising." - George Frazis, CEO, Westpac New Zealand Limited.

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