In a world of spirits advertising that celebrates the more superficial and transient aspects of US nightlife, Hennessy has always prided itself on being a brand of character. That’s why the brand’s first foray into television is set in a contemporary, multi-cultural, urban club environment where the meaning of character in today’s world is explored. Inspired by the product, the commercial is shot in sepia tones and uses smooth, fluid camera moves to take us on our journey. The unifying thought between Hennessy’s VS brand and target - “Pure Character” - closes the spot.