Considering the creative involvement of both Alicia Keys and Lang Lang, and the fact that they would meet and perform together for the first time, in this amazing spectacle of Nature, Hennessy Paradis team asked us to capture every step of the journey, and every bit of inspiration behind the commercial.

We brought up the idea of capturing a 3 part story about the 2 ambassadors relation to concept of Harmony, to Nature, and how it all comes together in their music.

It felt like a great opportunity for the artists to express their common inspiration, their vision and their shared values, with a strong sense of authenticity and intimacy.

Driven by the idea that the bliss of harmony materialises when culture meets nature, we wanted to capture the grandeur of Hennessy’s rarest blend celebrated by two monumental artists in the grand spectacle of nature.

We chose a new iconic location in Utah, shot for the very first time, thus nicknamed Paradis Canyon, where nature is everywhere, raw but naturally sculpted and colourful.

We commissioned film director Neels Castillon, for his humble and poetic aptitude to film the choreography between music and nature, and how they both echo each other for the sake of beauty.