Cannes Lions

ACTIVIA YOGHURT

Y&R PRAGUE, Prague / DANONE / 2011

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A senior lady receives a call from a devious person who appears to be asking for a ransom. This call sends her on a frantic journey to get back what was taken from her.The concept plays on the dark side of not having your digestion working properly so we created an exaggeration to dramatize that uncomfortable feeling, as if your digestion has been kidnapped.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Proud Parent

CUT+RUN, Santa monica

Proud Parent

2021, OREO

(opens in a new tab)