Cannes Lions

ACTIVIA YOGHURT

Y&R PRAGUE, Prague / DANONE / 2011

Overview

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Overview

Description

A senior lady receives a call from a devious person who appears to be asking for a ransom. This call sends her on a frantic journey to get back what was taken from her.The concept plays on the dark side of not having your digestion working properly so we created an exaggeration to dramatize that uncomfortable feeling, as if your digestion has been kidnapped.

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