The registration season has started and students from all universities in KSA are submitting their papers to universities abroad as part of the government Scholarship program.

FedEx Express has the fastest delivery service to the US and Europe, where most of the students are applying, and we wanted to communicate this message to them.

We’ve created ads using a technique called lenticular printing, which is a multi-step process consisting of creating an image from at least two images, and combining them to show a set of alternate images which appear to transform into each other and placed them in different places in both female and male universities.

Each one of these lenticular images show a Saudi city transforming into international ones simply by changing the angle the artwork is viewed from.