Cannes Lions

Here's Mountain Dew Zero

MJZ, Los Angeles / MTN DEW / 2020

Film
Film

Overview

Entries

Credits

Overview

Execution

Bryan Cranston adds a modern day dimension to Jack Nicolson’s character from Kubrick’s “The Shining”, mimicking the expected while tailoring his own psychotic axe yielding pursuit of his target. Tracee Ellis Ross surprises the viewer with her abrupt turn from defenseless prey to accepting receiver of the MTN DEW Zero. Both seasoned actors deliver an alluring and unexpected surprise along the journey amidst the framework of the iconic scene.

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