TBWA\CHIAT\DAY, New York / MTN DEW / 2021
We revisit the iconic horror-comedy-Christmas film, Gremlins, almost forty years later. The two main characters, Billy and Gizmo are all grown up and watching TV together. Gizmo convinces BIlly to let him try some of his delicious MTN DEW Zero Sugar on account of it being as good as the original green MTN DEW. Billy agrees, and Gizmo grips the bottle with his tiny Mogwai hands. Things go south as his tiny hands can’t handle the Dew, and he spills all over himself, sparking the instantaneous spawn of other, more sinister Mogwai. Billy’s daughter enters the room, rolling her eyes at the chaos she’s seen countless times before.