Cannes Lions
TBWA\CHIAT\DAY, New York / MTN DEW / 2020
Overview
Entries
Credits
Execution
In this commercial, celebrity actors Bryan Cranston and Tracee Ellis Ross recreate
the iconic climax of The Shining. Bryan menaces towards the bathroom door with a
bottle of MTN DEW Zero Sugar. He hacks away at the door with an axe, explaining
that it’s the same MTN DEW taste, but without the sugar. He then puts his face up
to the hole he just created and delivers a twist on the iconic line: “Here’s Mountain
Dew Zero!” At first, Tracee fights him off with a brush, until she acknowledges how
thirsty she is and grabs the bottle. The spot ends with an elevator opening and a
torrent of green MTN DEW flooding the hallway with the line: “As Good As The
Original, Maybe Even Better?” Plus Bryan Cranston as twins.
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