Cannes Lions

Refreshing Refreshment

TBWA\CHIAT\DAY, New York / MTN DEW / 2021

Film
Supporting Content
Film

Overview

Entries

Credits

Overview

Execution

A mustachioed man spews perspiration from his head as he sits in front of a tiny fan in his garage, accepting his sweaty fate. Until, through his heat-induced delirium, he hears a Mountain Dew in his fridge singing out to him. Serenading him like the ‘sweaty boy’ he is, reminding him of the frosty relief that awaits his face.

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