* Event theme was : “Hats Off !”.

Based on Edward De Bono’s “Six Thinking Hats”, event challenged the way HP partners think “traditionally”.* Invitation DM was a big, wooden hatbox, filled with straw, but empty otherwise! Invited every body to come with “an empty mind”.* As they arrived at event venue, CEOs were welcomed with special camel-leather hats, into the wonderful world of “Six Thinking Hats”.

* All collaterals & event content built around same theme.* Intense business sessions, discussions on Bono’s “Six Thinking Hats”, and fabulous entertainment combined to make it a memorable experience.

• Awareness: The participants went back with a new perspective to think, a fresh outlook to their business and an innovative approach to everyday management.

• Innovatively different from competition.• The event registered an unprecedented 100% attendance from the invited CEOs!• “The entire concept – right from the invite to the conceptualization of the event was very well-knit. It was not just a vanilla event, but a thought-provoking and involving one, that received over 100% attendance” – Deepti Dang, Marketing Manager, Hewlett-Packard( Personal Systems Group).