Cannes Lions

HEWLETT-PACKARD PC'S

ZENITHOPTIMEDIA INTERNATIONAL, London / HEWLET-PACKARD / 2007

Awards:

1 Shortlisted Cannes Lions
Presentation Image
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Overview

Entries

Credits

Overview

Execution

MTV ‘Meet or Delete’ is a 5 minute show where young people pick a date, a room mate or a new band member by exploring the contents of three candidates’ computers. They do this online using HP computers, to demonstrate cool new designs and features in an entertaining and unobtrusive way.Acting as a hub for the show, the website featured competitions, games and highlights from around the world.

Outcome

HP saw a dramatic rise in overall ACP scores: 65% now agree HP PC's are more relevant to their lifestyle 52% of respondents will now buy HP products due to the show 67% think HP is "cooler" than before. In China it was the top rating show for July 06.

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