Cannes Lions

HINO TRUCKS

PUBLICUATRO OGILVY, Panama City / RICARDO PEREZ / 2012

Overview

Entries

Credits

Overview

Execution

We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the illusion that they were depositing their deliveries into a Hino Truck.

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