We chose live TV shows with the largest audience in order to surprise viewers with an outstanding action that would break the program's usual format to ultimately captivate the target's attention.

Super Splash; is a series of non-traditional super impositions that interact with television presenters. The Toyota Hilux 2012 drives across the screen at high speed, splashing them with real mud.

Results 80% of awareness in 2 weeks.30% more clicks on web www.toyotarp.com15% increase in branch traffic.