Cannes Lions

HINTS & TIPS

GRAVITY ROAD, London / BACARDI / 2013

Case Film

Overview

Entries

Credits

Overview

Description

Bombay Sapphire proposition was built around imagination. Culturally film was a big, accessible, consumer passion. The Imagination Series was developed as a platform to deliver on this.

We developed a simple idea: Oscar winning scriptwriter Geoffrey Fletcher writes film stripped of stage directions. You imagine your film based his script and enter for the chance to have your film professionally produced and aired on the big screen.

Launched at Tribeca Film Festival 2012, online video established the idea, social media encouraged entries online through networks engaged communities.

The five most imaginative films were produced and premiered at Tribeca Film Festival 2013, broadcast, screened and distributed widely online. The competition generated entries from 34 countries, 170K downloads of the script and generated USD$15mill of PR.

The second year of the competition is now launching at Tribeca Film Festival 2013.

Execution

The music featured in the Hints & Tips film is an original score we worked with the composer to craft. Uniquely, the music track had to convey a wide range of different film genres within a few seconds but equally feel seamless and smooth.

Over the course of the film, the music ranged from gentle family background, to full on action film, a 1920's keystone cops, a science fiction alien attack, a scene where the music is muffled as though underwater and finally back to Family comedy.

Equally, the music features different arrangements and instrumentation, from orchestra to theremin, piano and guitar together with clever use of sound design. All the sounds featured in the film are made from different weights of paper ripped, torn and shredded to produce familiar sounds fit into our paper world.

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