Cannes Lions
FOREIGN, Stockholm / H&M / 2008
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We created a simplistic and stylish look which captured a summer experience around Kylie, starting and ending in the water. Large format product imagery was utilized to create a simple effect, where the star and products could be clearly viewed. A TV commercial movie was made full screen with elements/clips being utilized to create a unique downloadable screen-saver. A behind the scenes interview, showing never seen before pictures from throughout her career and life, was also created to give the user more insight into the star, thus humanizing her.
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