• We created an intelligent algorithm, the H&M Social Stylist, designed to provide highly personalized styling content to meet the different needs of millions of H&M consumers in China daily.

• We built a social data management platform into H&M’s WeChat ecosystem, essentially transforming what used to be a content broadcasting platform into an automated social CRM tool.

• This ensured that while it now had a deep understanding of its existing fans, there is also a sophisticated engine in place that’s always learning more about its expanding customer profiles.

• This is an always-on data mining platform that has been used by H&M since 2015. The system, for example, knows Lily is a real fashionista based on her recent check-in at the H&M X KENZO Special Collection Launch Event. So, in the future, she’s the first to know about new exclusive collections and gets first dibs at VIP party tickets.

• We helped H&M dramatically surpass its business target by over 100%, increase traffic to HM.com by a whopping 300%, and boost engagement rates by 92%.

• By injecting a sense of accountability and personalization, we drastically improved the overall H&M brand experience and won #1 Fan Favorite in a nationwide survey on China’s favorite social accounts, beating Nike and Uniqlo.