Cannes Lions

HMC GENESIS

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2012

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Overview

Description

In this TV commercial, an old man standing in the unusual landscape looks like to be the best place for self-discipline. He is in meditation with lifting his left leg up. Suddenly mysterious winds blow in the distance and it shakes the air. What makes the unusual aura turned out to be the performance of Genesis.The performance of Genesis is incredible even no other cars can imitate. People think genesis as to be the highest performance car in the world. Genesis is not only performance car, but also the luxury shaped car. If you see this TV commercial, you will find out the reason why.

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