Under the banner “Making sure your Audi doesn’t fall

into the wrong hands,” an image commercial was developed showing that Audi Service is the best place

to be whenever you need service for your car.

Visual effects in this commercial were utilised throughout but most obviously in the creation of the army of mechanics. We had to create a dynamic collision between the mechanics chasing the car. We wanted to capture in camera as much as possible to help with the authenticity of the shot. For the chasing pileup moment we shot from a camera vehicle pulling a 3cm thick rubber matt on which the stunt men were able to run and perform using springboards and crashmatts. We then set about creating cgi crowd of mechanics from resource and references that would fill the gap immediately behind the live action stuntmen and the crowds to the side. It was a particular challenge to sit cgi humans (often regarded as the most complex task in vfx) in the scene right alongside with real people. At the same time as looking photorealistic the crowd had to move together and collide in a believable and physical manner.

The spot was also augmented with the creation of the environment for the nearly completely cgi end helicopter shot, as well as the Audi service garage both interior and exterior. A challenging spot but great fun to plan, shoot and realize.