Transavia partnered up with CanalPlay, the leader of SVOD in France, to create Holidays on Demand, a new option present alongside each film in the platform’s catalogue.

The users who chose the HOD option discovered that they could not only watch their movie, but also instantly get the plane ticket to head off and live it.

So Gladiator led to a ticket to Rome, Notting Hill to London and Casablanca to…Casablanca.

Overall, more than 120 movies were linked to Transavia destinations.

Transavia destinations were matched to the films in the CanalPlay catalogue. More than 120 films were analysed in order to find the perfect combinations with the company’s destinations. The combinations were arranged according to the locations the film was shot in and/or the imagery linking the two.

The HOD option was integrated into the platform’s interface as a viewing option, in the same way as HD or 4K. The HOD button was designed so that it would perfectly integrate into the Canal Play interface, whilst still keeping the Transavia colour to provoke curiosity amongst users.

Tickets could be instantly purchased on the platform, or after redirection to Transavia.com for more options.

In January 2016, the campaign was made available to the public on the CanalPlay site and TV platform for 3 weeks.

The accompanying media campaign involved:

- A strong digital campaign to generate visibility and traffic (Display & VOL)

- A powerful social amplification

- 5.5 million impressions

- 320 500 users of the HOD button

- 6 814 000 unique visitors reached

- More than 4 million views for the VOL plan

- +14% in tickets sold during the campaign

- +22% in Google searches