What if you could get away from your daily life in an instant/instantly?

Transavia and Uber unite to create the service UberEscape.

A service available directly on the Uber app allowing you to leave immediately from where you are to a destination of your choice, for the price of the Uber fare to the nearest airport.

Under the same title as the services UberX, Uber Green, Uber Van... within the Uber app, we have created the service UberEscape.

The Uber app is connected to Transavia’s flight charts in order to offer to users last minute flights from their nearest airport.

The price of the Uber fare includes the journey to the airport and the Transavia plane ticket.

UberEscape was made available from 9am to 7pm every day for one week on the Uber app, in 3 major French cities in which Transavia operates.

The dispositif was accompanied by a combination of media:

* A strong digital campaign to generate visibility and traffic (Display & VOL)

* Powerful social amplification on different platforms (Twitter/Facebook)

* Editorial emphasis on many sites

* Classic and digital billboards

Reach Média (Dooh, Ooh): 6 millions (177 millions contact)

Reach:3, 1 million persons on Facebook550 000 video views

> 5 millions impressions

Engagement rate on game 1,5 %

MOBILE

Performances

5 million impressions

80 000 visits to website

CTR 3,97 %