Determined to help fill a homeless man's need for comfort, an innocent, young boy builds an innovative home with a Zappos box, the kitchen plant, and other household items. Even the smallest gestures of kindness (with a little outside-of-the-box-thinking) remind us that we can have the greatest impact on others. What story will your box tell? The #imnotabox campaign is all about inspiring you to see not just the Zappos box...but yourself and the world with a new perspective. We want you to open up and look inside. We want you in the end to join us and say, #imnotabox.